How Vision Aids Customer Performance (for guys anyway)

You must check this out. Seems like the folks in Europe are really trying to modify customer performance with a very innovative solution. See Seth Godin's blog for the photo.

Airport, restaurants, and hotels in Amsterdam have silk-screened a fly in urinal bowls in public rest rooms. The purpose? To improve the aim of gentlemen such that urinals stay clean.

Think of this from the standpoint of a coproduction experience -- in terms of modifying customer performance. The solution is all about VISION -- set the goal (shoot the fly) and provide feedback (the user can see if he is hitting the fly). Customer performance improves and restrooms become cleaner places.