Trends in DIY

Recent research from WSL Strategic Retail in New York suggests the DIY customer trend continues to build steam (Brandweek, 5/23/2005, Vol. 46 Issue 21, p26, 1p).

• 83% of homeowners do their own repairs or improvements
• 76% of homeowners do their own home decor projects
• 80% of computer owners do their own upgrades or installations
• 62% of computer owners burn their own music CDs
• 40% of people who use beauty/healthcare products use do-it-yourself kits/products.