Color Me Anything

In our book Creating Do-It-Yourself Customers, we talk a bit about the performance aspects of color -- a nuance of a coproduction experience. I came across this company -- ColorCon. It specializes in manufacturing color coating systems for pills, food, and packaging. It seems that they are linking their services to the enhancement of various brands -- through their exclusive Brand Enhancements Services (BEST).

Perhaps they are the ones who helped create those little blue pills :-)