Thursday, January 30, 2014

Medical Adherance - A Crowded Market?

I came across this blog the other day written by George Van Antwerp (see http://georgevanantwerp.com/2014/01/23/listing-of-medication-adherence-solutions-2/). From a customer performance perspective, it provides a very comprehensive list of solutions related to medical adherence - that is, patients (customers) doing what doctors and nurses tell them to do to get better. As you can see from the list, the various solutions touch all the different parts of the Coproduction Experience Model (Vision, Access, Incentive, and Expertise), using a variety of different technologies/media (devices, mobile/web, and so on).