Southwest Airlines Boarding School

On November 8th, 2007, Southwest Airlines changed is bording process. This is a great example of the coproduction experience model in action. Everyone should check out the Expertise element of this system by visiting http://www.southwest.com/help/boardingschool/. Very creative instruction, with a reward to boot.

Capital One Card Lab

Here's a new angle on coproduction. Capital One credit cards is offer the "first ever" do-it-yourself credit card offer. This four-step process engages customers in choosing a credit level, choosing features and rewards, picking the card design, and applying.
http://www.capitalonecardlab.com/