Goals and Feedback

I came across this TED talk as I was doing some research for my class to help students better understand the Vision and Access aspects of our Coproduction Experience Model. In the talk, Thomas Goetz talk about the re-conceptualization of medical information provided to patients. The core of his talk is the feedback loop, and around the fringes he alludes to the concept of goals, especially with the speed sign + radar feedback example. But more of what I find interesting about his talk is the connection between the feedback part of our Vision model and the information/nuance part of our Access model. You'll see this in the redesign of medical lab reports. http://www.ted.com/talks/thomas_goetz_it_s_time_to_redesign_medical_data.html

Coproduction for Green Consumers

Paul Stern in the Wall Street Journal (Sept. 17, 2012 R8) offers six principles for getting people to take steps to save energy. He suggests that changing behavior does not depend on the size of the financial incentive, but other factors as well, which I connect to our Coproduction Experience Model:

1. Get people to think big (in terms of the one or two big changes that have the greatest impact) - Vision
2. Make the savings obvious - Incentive
3. Market effectively - Vision, Access
4. Provide convenient, credible answers - Expertise
5. Keep it simple - Access
6. Provide quality assurance/guarantee - Access, Incentive

Mr. Stern goes on to give an example illustrating these factors, Cash for Clunkers, as well as a variety of private company business models that apply the factors. But he also reminds readers that saving energy isn't a key objective of most households and businesses.