Friday, August 05, 2005

Photo Kiosks

One of the real growth areas in digital photography are kiosks that enable customers to do their own photo printing. According to the WSJ (8/4/05, B1, B4), photo kiosks are appearing in hospitals, cruise ships, and other high-traffic locations. Kiosks are grabbing a larger share of the images customers print. Kiosks share increased to 17% in 2004, while home printing decreased to 54%.

The trick for these kiosks to be successful is where customers access the kiosk (one kiosk needs to do 100 prints a day to justify the cost). Carnival Cruise estimates its kiosks are turning out 200-500 prints and that the program is barely turning a profit, while 7-11's test program in five stores was discountinued.

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