Outsourcing Customer Training
Here's an interesting trend -- outsourcing the creation and delivery of customer education. This article has several examples of companies like Intuit who have partnered with third-party organizations to build customer expertise. Most of the solutions are centered around e-learning, a technology that most companies don't maintain as a core competency.
Lots of good ideas here to consider to build the expertise of your customers.
Lots of good ideas here to consider to build the expertise of your customers.
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