Incentives Reduce Smoking

The WSJ (Feb 12, 2009, p D1) reports a New England Journal of Medicine study in which smokers paid to quit smoking were more successful than smokers who were not paid. From a customer performance standpoint, this piece of research links directly to the Incentives component of the coproduction experience model.

Treatment group subjects received $750 in cash, spread out through multiple payments that encouraged long-term behavior change.