Tuesday, January 06, 2009

Customer Performance in a Ford Fusion Hybrid

Recent article in the WSJ, 1/6/09, p. D6 discusses customer performance issues with the Ford Fusion Hybrid. Essence of the article is that the reporter, test driving the car, couldn't achieve the MPG claims made by Ford. The reporter writes, "But Ford's biggest challenge will be educating consumers how to get the most value from their high tech cars." Ultimately, the reporter got a personal tutorial from the Fusion Hybrid program leader, who showed him all the tricks on how to drive the car to achieve the promised mileage.

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