Social Norming Feedback

Here is a link to an NPR Marketplace piece on 1/6/09 discussing a pilot by Puget Sound Energy on providing feedback comparing your energy usage with your neighbors. Essentially, peer pressure. No results published yet, but an interesting increase in complaints to the call center about the program -- all of which were negative. Yet in the end, only 19 people opted out (which is the right thing to offer customers -- that choice thing).