Fidelity Open Bond Market
When companies create or enhance coproduction experiences, look for the link to competitive strategy. One of those links is differentiation. In the June 7, 2005 Wall Street Journal, A5, Fidelity Investments ran a full-page ad announcing its new Open Bond Market service. To me, this reflects the ideals of a coproduction experience. Just look at the headline of the ad:
The competitive differentiation? Buying bonds yourself is a pain in the ass, but we've created a coproduction experience that provides you the tools, knowledge, and simplicity to do it yourself, better than any of our competitors.
This service seems enticing. I've looked into buying bonds through other brokers, but the process seemed risky and overwhelming. Perhaps Fidelity is onto something.
(Copyright 2005, Honebein Associates, Inc.)
The competitive differentiation? Buying bonds yourself is a pain in the ass, but we've created a coproduction experience that provides you the tools, knowledge, and simplicity to do it yourself, better than any of our competitors.
This service seems enticing. I've looked into buying bonds through other brokers, but the process seemed risky and overwhelming. Perhaps Fidelity is onto something.
(Copyright 2005, Honebein Associates, Inc.)
posted by Peter Honebein at 12:21 PM
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