Status Skills
A September 2006 posting on trendwatching.com sheds light on the coproduction-drive called "Status Skills". The article discusses the trend of "status skills", which are skills customers acquire related to specific goods or services. For example, if you buy a Mini Cooper, you can take a course for EU 325 that will teach you how to drive it. If you buy an Apple computer, you can go to an Apple Store to take a free course to learn how to manipulate mp3's.
The link to customer experiences is that companies are creating add-on experiences to support full usage of their goods and services. They are also developing a community of like-minded customers who become further "walking advertisements" for the companies.
For a peek at the trend, see http://www.trendwatching.com/trends/status-skills.htm
The link to customer experiences is that companies are creating add-on experiences to support full usage of their goods and services. They are also developing a community of like-minded customers who become further "walking advertisements" for the companies.
For a peek at the trend, see http://www.trendwatching.com/trends/status-skills.htm
posted by Peter Honebein at 9:01 PM
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