Toilet Paper Experience

Flipping through the Sunday circulars this weekend uncovered an interesting twist on coproduction experiences. Cottonelle, a toilet paper, markets itself as helping kids learn how much toilet paper to use (a problem any parent has). The toilet paper has printed on it "puppy tracks" leading to an image of a puppy engaged in some sort of interesting activity. The message: when you see the puppy, tear off the paper.

Check it out at: http://www.cottonelle.com/products/kids.asp