Thursday, January 10, 2013

A Spoon Full of Sugar - NOW!

When I was in graduate school, one of my possible dissertation projects was to investigate using customer performance methods to increase diabetes patients adherence to taking their insulin shots or pills, as the case might be. Similar to my interest in prescription adherence 20 years ago, a recent article in the Wall Street Journal explored a variety of customer performance aids to help ensure patients take their medicine when they are supposed to. These include blister packs that include labeling that indicates the date when specific pills need to be taken and wireless devices that alert a patient if they have forgotten to take a pill. These are all excellent examples of how the Access:Interface and Access:Information components of the Coproduction Experience Model can enhance customer performance.


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1 Comments:

Anonymous Anonymous said...

It is hard to punish customers in a business setting. Can you give some examples of punishment?

9:19 PM  

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