The Smelly Bill

Puget Sound Energy has a very creative campaign called "Stinky Bill". The aim of this campaign is to raise safety awareness of natural gas by teaching customers to recognize the smell of gas. A brochure that includes a scratch-and-sniff circle is included in the customer's monthly bill. This campaign nicely illustrates the coproduction experience elements of Expertise and Access:Nuance (using the sense of smell to develop customer performance).